Audience Workshop: Spearheading New Approaches in Quantifying Cell & Gene Therapy Patient Engagement to Showcase Patient Engagement’s Critical Value
Time: 2:30 pm
day: Day Two PM
Details:
What is an Audience Workshop? Our brand-new approach to advancing meaningful measurement of cell & gene therapy patient engagement. Join Adam Clark (Emily Whitehead Foundation) as he explores unconventional ROI metrics, followed by a collaborative discussion on the current efforts and future opportunities.
- Identifying the unique challenges of quantifying cell and gene therapy specific patient engagement
- Contrast the different data collection methods between early phase and later phase
- Propose new metrics and ways of presenting data to stakeholders to showcase business impact of patient engagement
