WORKSHOP A: Spearheading New Approaches in Quantifying Cell & Gene Therapy Patient Engagement to Showcase Patient Engagement’s Critical Value
Time: 9:00 am
day: Pre-Conference Day
Details:
Patient engagement and advocacy are typically the default department to strip financial backing and increase layoffs to save money. Therefore, is it imperative to show stakeholders the value of investing resources into patient centricity, by highlighting the commercial impact of patient engagement at each stage of clinical development and commercialization. Join this deep dive session where we will explore innovative ideas on how we can identify, collect and share meaningful data about the commercial importance of patient engagement.
Attend this session to:
• Defining key metrics at each phase of the therapy’s lifecycle as evidence for increased ROI
• Leveraging non-cell and gene therapies quantitative approaches to adopt effective methods for cell and gene therapies
• Brainstorming new strategies to collecting and presenting data to demonstrate business impact
